Your call script

This page will guide you through your calls to help you make a connection, discover your potential client’s true needs, describe what you offer, and if it all looks like you’re well-matched, book them in.

First, check some basic details about the call

You shouldn't need to change anything here. It's just included for information to help you prep for the call.

Lead ID

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Brand

Lead Source

Hidden

Booking System ID

Select a Campaign

If the enquirer mentions that they're calling about one of your current campaigns, select it here.

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Campaign

Hidden

Campaign Style

Call Date

DD slash MM slash YYYY

Australian Format DD/MM/YYYY

Call Time

Hours

Minutes

24-hour time

Name

First Last

Phone

Promo Entry Text

Dial the client

Who called?

Call Attempts

Hidden

Call Answered?

Yes

Did they answer?(Required)

Yes

Cancelled

Rescheduling Call

No Outcome Yet

If they didn't answer, do you want to continue trying to reach this person?(Required)

Yes

No, abandon this lead

To schedule another call attempt, just fill out the "Re-try Date" below. This will add a re-try call to your task list so you don't forget.

Re-try Date

DD slash MM slash YYYY

Introduce yourself and your campaign/project/competition

Hi, it's _____ from ____________. Is this still a good time to chat?

Thanks for getting involved in our project. This call is to tell you a little more about what we're doing, ask you some questions and work out if we're a good match for this project. After all the calls, the plan is to go through our notes together and call the selected families back.

Introduce the studio and what you specialise in
Introduce the project
Explain what they get if they're selected
Promise to go through pricing and products later

"OK, what do you know about us so far (so I can help you fill in the gaps)?"

... (then do the following, adjusted based on their answer)

Introduce the studio and what you specialise in
Explain what they get if they book a session at the moment (including any current offers)
Say "I'd love to ask a few questions so I can give you an exact quote

Hi, it's _____ from ____________. Is this still a good time to chat?

Thanks for getting involved in our competition. This call is to congratulate you on winning the gift certificate, to answer any questions you might have, and to ask you some questions so we can start to make an amazing plan for your portrait experience.

Introduce the studio and what you specialise in
Explain what they get with their gift certificate
Promise to go through pricing and products later

Why is now a great time for a portrait session for you?

Have you had a professional photo shoot before? What was the experience like? Who was involved? What did you purchase?

Learn a bit about the family/kids/pet

Description of the family and/or pets incl Names and Ages

Make sure you ask about personalities, interests etc, to really get to know the family

Partner's Name (if you have one)

What do you like to do together?

Tell me about the one-on-one relationships within your family

Walls and products intro

If this went really well and we ended up with a set of beautiful pictures (we will!), which wall in your home would you like to display them on?

We’ve invested in some great software which can superimpose images from your session onto a photo of your wall, to make it easy for you to choose the perfect size, finish and layout. Whatever you choose, our wall art products all come ready to hang with no homework required.

Our range includes _________, ________ and _______. Do you have any general preferences between those?

Quote a specific product

If I was on the other side of this phone call, I’d want to know whether I was talking to a $200 studio or a $20,000 studio. We’re deliberately not cheap, because we want to use the best suppliers, the best materials and take the time to really do this right for you, but we aim to be great value too. Most people go for a _______________, and that’s what our photography style suits best.

As an example, a ____________ would be $_______. There are lots of options above and below that one, but as an example, how does that sound?

Quote response

Other Call Notes

The Close

Is this person likely to love the experience & see your products as good value?

Yes

Well, that's all of my questions. I'm excited to see what type of pictures we can create out of all of that!

Rather than letting your gift certificate get lost in a drawer, I can schedule a date for you now and save you a job if you'd like?

Thanks so much. That's all of my questions!

Your gift certificate is valid for ______ months, so have a think about when the perfect time for a session would be, and feel free to call us at any time before then to start planning together. I hope to hear from you soon!

Well, that's all of my questions. I'm excited to see what type of pictures we can create out of all of that!

It sounds to me like we're really well suited to each other, so I'd love to help you make this happen and get it off your to-do list!

Does that sound good?

Thanks so much. That's all of my questions!

Rather than bombarding you with more info and questions, I'm going to give you some time to think and plan.
Have a think about when the perfect time for a session would be, and feel free to call us at any time before then to start planning together. I hope to hear from you soon!

I was planning to call everybody, review the notes and then call the selected families back, but ... it sounds like we've got a really similar idea of what a great portrait looks like, and your answers were great, so I'm going to end up calling you anyway!

So, I'd love to save us both a phone call and offer you a session right now ... if you'd like one?

Thanks so much. That's all of my questions!

We've got some more calls to finish and then we'll go through all of the notes and call the selected families back.

We're looking for a variety of shoots, personalities, locations etc, so it's going to come down to luck a little bit. I hope we speak again soon.

If they say ...

Yes please!

I need to think about it / ask my partner

No thanks

No problems. I'm sorry to hear that, but honestly I understand that it's just not always the right timing a portrait experience like this, and I hope that we hear from you one day in the future.
Have a great day and thanks for your time.

No problems. Take a few days, and I can give you a call on ________ to see what you've decided. Would _________am/pm work for you?

Please Note: If the client is not willing to agree to a SCHEDULED follow-up time, the lead will be closed and recorded as Not Suitable.

In our studio we've made hundreds of of these calls and 99.9% of people don't call back unless it's scheduled, so we'd rather save you some time and headspace 🙂

Do you want to book a PA or a Shoot?

Planning Appointment

Shoot

All we need to do next is to schedule a Planning Appointment for you, where we'll work out the perfect shoot date, time, location and really personalise your portrait experience to suit you perfectly.

The next available spot is on ___________. Would that work for you?

PA Date

DD slash MM slash YYYY

Australian Format DD/MM/YYYY

PA Time

Hours

Minutes

24-hour time

PA Address

PA Notes & Reminders

PA Booked?

Yes

Ok, let's schedule your portrait session for you.

The next available spot is on ___________. Would that work for you?

Session Date

DD slash MM slash YYYY

Australian Format DD/MM/YYYY

Session Time

Hours

Minutes

24-hour time

Session Address

Session Notes & Reminders

Session Booked?

Yes

Follow-up call Date

DD slash MM slash YYYY

Australian Format DD/MM/YYYY

Follow-up call Time

Hours

Minutes

24-hour time

ADMIN ONLY: Were they happy to schedule a follow-up time?

Yes

No (this is a HUGE sign that they're not interested)

If unable to schedule a PA, Session or Follow-up, note that (and the reason) here

I'm sorry to hear that, but I understand that we're not a perfect fit for everybody, and I'd honestly prefer to have an open chat before booking and find that out, rather than waste your time or have you come in and not enjoy the experience. Thanks so much for getting in touch and I hope we can help you in future sometime!

Byeeeeeeeeeeeeeee!

I'm sorry to hear that, but I understand that we're not a perfect fit for everybody, and I'd honestly prefer to have an open chat before booking and find that out, rather than waste your time or have you come in and not enjoy the experience. Thanks so much for getting in touch and if you change your mind I hope we can help you in future sometime!

Byeeeeeeeeeeeeeee!

Next Call Type

(If this person needs another call to reach a final outcome)

ADMIN ONLY: Please select "Abandoned" in the drop-down below to record the outcome of this call

ADMIN ONLY: Please select "Client Declined" in the drop-down below to record the outcome of this call

ADMIN ONLY: Please select "Not Suitable" in the drop-down below to record the outcome of this call

ADMIN ONLY: Please select "SUCCESS!" in the drop-down below to record the outcome of this call

Comments

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